Who we help

We help brands reach their marketing objectives by connecting and engaging with gamers and esports fans via multiple content platforms and channels.

We help content creators, streamers and influencers to grow authentic partnerships with brands to grow their audiences with cross-channel content strategies.

We help game publishers drive value, awareness and engagement for their games and develop audiences for their esports leagues and tournaments.

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What we do

We leverage our expertise in gaming so our partners can understand the gaming landscape and opportunities to PLAY in gaming. We harness insights to build strategic and creative thinking to amplify and connect brands with new audiences.

We work with the biggest and best talent in Australia and around the world to create content, campaigns and ideas that provide partners with opportunities to create lasting relationships through video game PLAY.

We understand why brands want to PLAY in gaming and esports so design and implement marketing and growth campaigns that deliver results with in-depth analysis and reporting to fully measure ROI.

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Meet the team

We combine decades of experience across gaming, sports, media and digital marketing to provide brands and talent an unrivalled expertise and understanding of the Australian gaming industry and culture.


Sean Callanan

Chris Derrick

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Who we've worked with

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